Io Sono Cultura 2025

Italy faces global transformations by leveraging its most distinctive strength: culture. As Galbraith noted, the country’s success stems not only from technical or industrial skills but from weaving knowledge, creativity, and beauty into its social and productive fabric. Today, this cultural vocation remains a strategic asset: Italy ranks first globally for cultural influence and capitalizes on a heritage that generates economic value, employment, and attractiveness. The Cultural and Creative Production System contributes over €112 billion and supports sectors such as tourism, transport, and manufacturing, significantly boosting national competitiveness. Beyond economic impact, culture shapes innovation, social cohesion, and sustainability, influencing digital technologies, the green transition, and youth engagement. In a rapidly changing global context, investing in culture strengthens Italy’s identity, future prospects, and overall quality of life, making it both a societal and economic priority.