Evaluating the intangible value of the arts using FACE metrics

In teaching nonprofit management, especially for arts and culture sectors, few topics resonate more immediately with students than the challenge of proving value. This ENCATC Talk will introduce the innovative FACE framework, designed to evaluate the intangible value of the arts. Cleopatra Charles, winner of the Best innovative teaching method, will present how artistic value, community, and engagement can be measured. The talk will explore some practical tool for arts leaders, students, and educators to connect mission with Metrics. while facing a double bind: quantify art impact in a world that insists on numbers, while the most meaningful outcomes of these works, like joy, meaning, and community transformation, are often intangible. To get ready to the Talk, read the contribution by Cleopatra Charles and Margaret F. Sloan featured in the last edition of the ENCATC Scholar.