Unpacking the Korean Wave through Data and Cultural Strategy

Dr Natalia Grincheva is a Program Leader in Arts Management at LASALLE, University of Arts Singapore. She is an internationally recognized expert in  international cultural relations and digital diplomacy. The author of several monographs, Geopolitics of Digital Heritage (Cambridge University Press: 2024), Museum Diplomacy in the Digital Age (Routledge: 2020) and Global Trends in Museum Diplomacy (Routledge: 2019), she is also a conceptual designer of the Data To Power application, developed for academic inductive research to facilitate the exploration of complex global phenomena through data visualization and interactive data storytelling.