Practical Applications of AI & Digital Tools: case studies from other sectors

As artificial intelligence becomes increasingly embedded in organisational processes, new forms of digital practice are emerging across sectors. This session examined how practical applications of AI and automation can streamline internal workflows, enhance communication, and support more informed decision-making. From generative AI tools that assist in cultural mediation and content creation to data-driven approaches that reveal audience behaviours and engagement patterns, participants explored how these technologies can be adapted to cultural settings.

Insights from outside the cultural sphere—highlighted through case studies from Orange and the GEN AI Transformers community—offered a comparative lens on how large organisations implement AI at scale