Digital Career Stories – Opening new career paths for arts and culture students

Mara Cerquetti is Associate professor in Management at the Department of Education, Cultural Heritage and Tourism of the University of Macerata. At the same University, she teaches Management and Organization of Cultural Institutions, Cultural Marketing and Tourism and Heritage Management. Her research and publications focus on: cultural management and policy; cultural heritage value, value creation and measurement; cultural marketing; museum visitor studies; museum management; sustainable tourism; the links between cultural heritage and made in Italy.

She has been a member of the Scientific Committee and Editorial Board of the Journal “Il Capitale Culturale. Studies on the Value of Cultural Heritage” since 2010, the Teaching Body of the PhD Programme in Global Studies. Justice, Rights, Politics of the University of Macerata since 2020 and the Board of Directors EUM – Edizioni Università di Macerata (2022-2024). She is also a member of ENCATC, the European cultural management and policy network, and of the Advisory Board of the “European Journal of Cultural Management and Policy”.