Art Markets in Europe and Korea: trends and new perspectives

Anne-Sophie Radermecker, Co-Director, Research Group on Science of Arts and Culture (Université Libre de Bruxelles);
Mika (Jaeyun) Noh, Chair (AI Art Forum);
Yeong Jee Choi, Senior Director (Deloitte Korea);
Mister Replay, AI-based media artist and CEO (Retail-tech Company AFT).

On 29 May 2025, as part of the International Study Tour to Seoul, an ENCATC Art Talk compared art markets in Europe and Korea. Anne-Sophie Radermecker outlined trends in European art markets, including digital growth and changing regulation, while Mika Noh explored the rise of AI-generated art in Korea and its cultural, legal and policy implications, including questions of authorship and creative responsibility. Yeong Jee Choi discussed art as an investment asset and Korean art tech, presenting NFTs and security token offerings (STOs) as tools that are changing ownership, liquidity and market access, while noting challenges of transparency, valuation and investor protection. Mister Replay closed with new narratives on technology, science and post-humanism in the arts. The talk presented Korea as a potential leading hub for combining technology with cultural production.

Image: © SEHWA Museum of Art