AI at Work II: From Simple Prompts to Smarter Workflows

Ross McCurrach is the founder of Future Standard, a Brussels-based studio that helps brands explore the future through experimentation, data, and creativity. He previously worked with Anomaly and Founders Factory, and has helped major luxury brands develop their experimentation platforms and innovation strategies. Today, he helps organizations adopt AI in practical ways without losing the voice that sets them apart. 

Ross draws on his hands-on experience: he recently wrote AI usage guidelines for a client brand to ensure that the AI writes in the brand’s voice rather than in a generic tone. It is this simple and replicable method that he will share with participants.