11th ENCATC International Study Tour

Welcome and official opening of the Study Tour
Hotel Fraser Place Central
78, Tongil-ro, Jung-gu, Seoul 04517, Korea

GiannaLia Cogliandro Beyens, Secretary General, ENCATC

Get together at the hotel
Hotel Fraser Place Central
78, Tongil-ro, Jung-gu, Seoul 04517, Korea

STUDY VISIT N°1- Goethe-Institut Korea
132, Sowol-ro, Yongsan-gu, Seoul 04328 

This visit offers a unique opportunity to discover the Goethe-Institut Korea and its role in fostering cultural exchange and dialogue. Participants will be welcomed by Ms. Andrea Bélafi, Regional Coordinator of Information and Library Programs, who will present an overview of the Institute's activities in Korea as well as its broader engagement across East and Central Asia. The session will include an open discussion providing space for exchange and discussion.

10:00 - 10:15 
Welcome and introduction to the study tour programme
GiannaLia Cogliandro Beyens, Secretary General, ENCATC

10:15 - 12:00
Welcome and introduction to the activities of the Goethe Institut in Korea and the East and Central Asia region
Andrea Bélafi, Regional Coordinator of Information and Library Programmes, Goethe-Institut Korea

Networking Lunch

STUDY VISIT N°2 - EU Delegation to the Republic of Korea
11th Floor, Seoul Square, 416 Hangang-daero, Jung-gu, Seoul, Korea 04637

This visit will offer participants an introduction to the mission and activities of the EU Delegation in Korea, with a special focus on initiatives that foster cultural and educational exchange between Europe and Korea. Attendees will gain insights into the Delegation’s role in strengthening EU-Korea relations through diplomacy, cooperation, and cultural engagement. The session is expected to include a presentation and open dialogue with representatives from the Delegation.

15:30 - 17:00 
Welcome and introduction to the mission of the EU delegation in Korea. 
H.E. Ambassador Maria Castillo Fernández, Head of the Delegation of the European Union to the Republic of Korea.

17:00 - 17:30
Introduction to mobility opportunities for European and Korean researchers
Tomasz Wierzbowski, Ambassador, Euraxess, Hankuk University of Foreign Studies

Free time and free evening

Get together at the hotel
Hotel Fraser Place Central
78, Tongil-ro, Jung-gu, Seoul 04517, Korea

STUDY VISIT N°3 - Korean National University of the Arts
146-37 Hwarang-ro 32-gil, Seongbuk-gu, Seoul, 02789, Republic of Korea

This study visit offers participants an opportunity to explore key issues shaping Korea’s cultural policy and arts ecosystem from an academic perspective. The session will provide insights into the role of arts and cultural management in Korea, as well as current trends in cultural policy, the development of the cultural and creative industries, and the impact of technological change. Participants will also gain an understanding of how culture contributes to urban regeneration and how educational institutions are responding to the evolving needs of the sector. This visit promises a thought-provoking exchange on the intersections of policy, creativity, and innovation in Korea’s dynamic cultural landscape.

10:00 - 10:05
Welcome and introduction to the day
GiannaLia Cogliandro Beyens, Secretary General, ENCATC

10:05 - 10:30
Welcome and introduction to the Korea Society for Arts and Cultural Management
Kiwon Hong, Professor in Arts Management and Policy, Korea National University of Arts

10:30 - 12:00
Panel Discussion
Study tour participants will share their experiences on the topics addressed by the Korean peers

Chair: Kiwon Hong, Professor in Arts Management and Policy, Korea National University of Arts 

Introduction to the Cultural Policy in Korea
Yun Kyoung KIM, Research Fellow, Korea Culture and Tourism Institute 

Cultural Industry in Korea
Jong-Eun Chung, Professor in Cultural Content Policy, Pusan National University

Cultural Regeneration in the Cities
Boyun Choe, Professor in Cultural Policy, Sang-Ji University 

Arts and Cultural Management
Sehun KIM, Professor in Cultural Policy, Sookmyung Women's University

Technological Change and its Impact
WoongJo Chang, Professor in Arts and Cultural Management, HongIk University

Chiang Mai City Collaboration in Culture and Heritage Revival Movement
Aracha Boon-Long, Co-Founder, Greater Chiang Mai 

Chiang Mai Natural and Cultural Heritage Documentary
Chittiwat Pornprasert, Documentary Director, Greater Chiang Mai

Evolving dynamics of cultural policy and practice
Katri Halonen, Head of Master’s degree in Cultural Management, Helsinki Metropolia University of Applied Sciences

Role and current challenges of education in Arts and Cultural Management
Alan Salzenstein, Director, Performing Arts Management / Arts Leadership, DePaul University in Chicago

12:00 - 13:00
Visit to the campus

13:00 - 14:30
Networking lunch at the University

STUDY VISIT N°4 - The Korea Foundation – Global Center
67 Suha-dong, Jung District, Seoul

This visit offers participants an insightful look into the work of the Korea Foundation – Global Center, a key institution dedicated to promoting Korea’s culture and fostering international collaborations, including research cooperation and supporting grants. The Foundation works to strengthen cultural exchanges and global understanding through a wide range of programs and initiatives aimed at enhancing Korea’s international presence.
At the Global Center office in Seoul, participants will learn about the Foundation’s efforts to create dynamic partnerships with organizations worldwide. The visit will include a tour of their public exhibition hall and welcoming space for international visitors, showcasing the Foundation’s commitment to cultural diplomacy and global engagement. This visit provides a unique opportunity to discover how the Korea Foundation plays a vital role in shaping Korea’s cultural outreach on the global stage.

15:00 - 15:30
Introduction to the Korea Foundation and the Global Center
Hyeonung Kim, Senior Program Manager, The Korea Foundation

15:30 - 17:00
Guided Tour to the Korea Foundation XR Gallery and Free Viewing

Free time

Networking Dinner

Get together at the hotel
Hotel Fraser Place Central
78, Tongil-ro, Jung-gu, Seoul 04517, Korea

STUDY VISIT N°5 - Seoul Foundation for Arts and Culture
122 Dongsung-gil, Jongno District, Seoul

This visit offers a deep dive into the Seoul Foundation for Arts and Culture, an organization dedicated to supporting the development and promotion of arts and culture in Seoul. Participants will be introduced to the Foundation's International Cultural Exchange program, which aims to foster global collaboration and cultural dialogue through a variety of initiatives and partnerships. The visit will also provide an opportunity to learn about the Foundation’s strategic approach to international cultural exchanges, exploring how Seoul is strengthening its role as a global cultural hub. Participants will also gain insights into the Foundation's programs that connect local artists and cultural organizations with international counterparts, contributing to Seoul's dynamic arts scene.

10:00 - 10:05
Welcome and introduction to the day
GiannaLia Cogliandro Beyens, Secretary General, ENCATC

10:05 - 10:30
Introduction to the Seoul Foundation for Arts and Culture
Mihye Lim, Director, Cultural Advancement Division, SFAC
Ilhan Jung, Director, Policy & Strategy Office, SFAC
Jieun Kang, Team Leader, Cultural Cooperation Team, SFAC
Sungeun Kim, Assistant Manager of Cultural Cooperation Team, SFAC

10:30 - 11:00
Introduction to the ENCATC activities
GiannaLia Cogliandro Beyens, Secretary General, ENCATC

Networking Lunch

STUDY VISIT N°6 - National Museum of Korea 

This visit provides an opportunity to explore the National Museum of Korea, one of the country's most prominent cultural institutions, and gain insights into its extensive collection and role in preserving Korean heritage.

14:30 - 15:30
Guided Visit to the Museum's Permanent Exhibition Hall and Immersive Digital Gallery

15:30 - 17:30
Free visit to the museum

Free time and free evening

Get together at the hotel
Hotel Fraser Place Central
78, Tongil-ro, Jung-gu, Seoul 04517, Korea

STUDY VISIT N°7 - SEHWA Museum of Art
ENCATC Art Talk
3F, Heungkuk Life Insurance Building, 68, Saemunan-ro, Jongno-gu

This session explores Korea’s dynamic AI art market, focusing on cultural policy, legal challenges, and institutional shifts. In dialogue with European perspectives, the panel examines how different regions are responding to AI-driven changes in the art world. It also offers an overview of the Art Markets  trends in Europe and the official launch of the ENCATC Focus Group on Arts Markets, highlighting key trends, regulatory frameworks, and strategic insights for stakeholders across the cultural sector at global level.

10:00 – 10:10
Welcome and introduction to the day
GiannaLia Cogliandro Beyens, Secretary General, ENCATC

10:10 - 11:30
ENCATC Art Talks Online and in presence

Art Markets in Focus: Trends and Dynamics in Korea and Europe
Anne-Sophie V. Radermecker, Associate Professor, Université libre de Bruxelles
AI Art in Korea: Navigating Culture, Policy, Law, and Market Dynamics
Mika (Jaeyun) Noh, Chair, AI Art Forum
Insights into the current state and future of art as an investment asset in the Korean art market 
Yeong Jee Choi, Senior Director, Deloitte Korea
New Narratives: Technology & Science Innovation and Post-humanism in arts
Mister Replay , AI-based media artist and CEO, Retail-tech Company AFT

11:30 - 12:30
Study visit at the SEHWA Museum of Art 

12:45 - 14:00
Networking lunch with the presence of local artists and CCS professionals

STUDY VISIT N°8 - Seoul Museum of Craft Art
4, Yulgok-ro 3-gil (Anguk-dong), Jongno-gu, Seoul, Republic of Korea

The Seoul Museum of Craft Art (SeMoCA), inaugurated in 2021, stands as South Korea's first national institution solely dedicated to the preservation and celebration of Korean crafts. It houses an extensive collection of over 23,000 artifacts, encompassing a wide array of traditional Korean crafts such as embroidery, ceramics, lacquerware, and bojagi (traditional wrapping cloths). 

14:30 - 14:50
Introduction to the Museum
Hyerim Hwang, Curator, Exhibition & Planning Division, Seoul Museum of Craft Art

14:50 - 15:30
Guided Tour to the Permanent Exhibition

STUDY VISIT N°9 - Cheyul, Seoul's Craft Luxury Brand

Cheyul is a distinguished South Korean luxury brand that uniquely blends traditional Korean craftsmanship with contemporary design, aiming to preserve and modernize Korea's rich artisanal heritage. Often described as Korea’s answer to Hermès, it was founded in 2008 by sisters Lee Jeong-eun and Lee Jeong-yoon. Cheyul has become a symbol of "K-luxury," showcasing the timeless beauty of Korean crafts on a global stage.

17:00 - 18:00
Exclusive Private Guided Tour
Lee Jeong-eun, CEO, Cheyul

End of the 11th ENCATC International Study Tour