Gerald is a Research and Knowledge Exchange Fellow for the Institute for Creative and Cultural Entrepreneurship (ICCE) at Goldsmiths University of London. He was a founder and director of ICCE until 2024, He was the founder of the MA in Arts Administration and Cultural Policy, now established for more than 30 years. Gerald created and ran a MA in cultural industries in Abu Dhabi for three years and worked for over twelve years on behalf of The Ministry of Culture and Information in Viet Nam establishing Arts Management education in Hanoi University of Culture, funded by the Ford Foundation, he was awarded the national medal for culture in Viet Nam. In the last five years he led on a partnership of Creative Spark in Uzbekistan. For the British Council and other agencies, he has taught Arts Management courses in over 20 countries.  Gerald holds 3 honorary doctorates and was ENCATC President from 2020-25.